Long time no blog again, finding twitter is my mode of choice at the moment so please add me to your follow list via the widget to the right of the page.
So what's been going on in blacktype land? More practice than preaching as it happens ;-) My other company has been busy sealing the deal to bring a fabulous new range of leather care products into europe. I'm going to shamelessly plug it & say that anyone with motorbike leathers, horse tack, shoes, handbags, leather furniture or leather car interiors should immediately go to http://www.leathertherapy.co.uk & buy some now!
We don't have a huge advertising budget to launch this into the UK so our main focus is definitely on web2.0 marketing. I figure it will also make a nice case study over the summer months & those of you attending my seminar courtesy of FSB South Glos on the 26th August will hear a lot more about all this!
I have a wonderful summer intern, Brielle, who this week is having a crash course in web marketing & is doing sterling work.
So one week in, where are we at?
We have a youtube channel http://www.youtube.com/leathertherapyuk, twitter pages http://twitter.com/leathertherapy & http://twitter.com/UnicornFibreUK, facebook is having the final tweaks to the page & key niche social network sites for the different markets are being targetted.
Results so far? Good! Sales are coming in from the website & google analytics is showing this is clearly attributable to the marketing efforts.
So to return to my last post, does this stuff work - YES!
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