Friday 17 April 2009

ASOS Launch In-House social network

I know it's not exactly revolutionary but ASOS has been bang on the money with thier e-commerce development over the last few years (as evidenced by their phenomenal growth) so if anyone can crank out a vibrant in-house social network, then my money's on them!

The development is called ASOS life & here's an early blog post from the team explaining a bit more

I'll be watching this site carefully over the next few months to see how they are integrating the e-commerce function of the site into the new community section.

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