So the website www.leathertherapy.co.uk has been live for 10 days now, orders are coming in steadily. Zero advertising or media coverage so far (that will be kicking in next month) & the site isn't hitting the search engines yet either so 100% of the traffic is coming in from social network marketing.
What's great is that customers are contacting me via niche social networking sites such as ravelry (find me here on the site) to let me know their thoughts on the product, request that larger sizes are stocked etc. This is what I really love about social media, it takes retailing & customer interaction into a different league! They are also blogging themselves about the product - thank you!
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About Me
- Christina Jones
- Hello & welcome. I head up the Blacktype Group, a social media consultancy as well as being a partner in the family business, a wholesale gift company. You'll find me in one of two places most of the time. Either on the back of a horse attempting to become a dressage queen or in front of a computer, where I specialise in e-commerce & web 2.0. (I sometimes try & multitask & combine the two, so if you get a strange email from me I've probably pressed the wrong button on my blackberry whilst on a horse!) I'm working on some really exciting in-house projects at the moment but if you would like me to assist you with an outside venture, then get in touch.
Other web 2.0 blogs I like to read
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Creating a compass for your business life12 years ago
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