The irrespresible Gary Vaynerchuk has started the promo for his forthcoming book "Crush-It" & unsurprisingly he's hustling hard! It's fascinating to watch the web 2.0 marketing juggernaut roll into action.
Since the deal was announced Gary has been promoting via his site, his web TV show & on facebook & twitter but in the last 24 hours he's really stepped it up a gear.
First, he announced a ustream live chat session where he responded to viewers queries, as well as sharing his (slightly dubious 80s) music choices! This was the first chance for all the Vayniacs to see the cover art for the book & Gary announced it's up for pre-order on amazon.
He then quickly popped all of the relevant info up on his facebook page & twitter feed & asked his followers to share the content with their friends.
So, how did it work?
Well as of 6pm this evening, approx. 24 hours after the first announcement that the book was available for pre-sale, the book is ranked #112 on Amazon USA & #1043 on Amazon UK in the best-sellers rankings. Pretty impressive for a book that isn't available to ship until October & I guess goes a long way to justifying his 7 figure book deal with Harper Studio.
Gary also let slip in his live chat that he is going to ask his fans to promote the book in their email signatures, which is a cheeky request & the first time I've seen someone do this. It will be interesting to see if this idea takes off but if it does then surely it will be more effective than 3rd party widgets or the standard amazon affiliate program.
You can find out more here: http://garyvaynerchuk.com/book
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment