Customising Your Social Sites

I'm in the middle of a website rebuild for www.blacktypegroup.com at the moment, transferring it all over to wordpress & doing a big content overhaul. It's a fun if somewhat frustrating job at times.

I'm also taking the opportunity to review my overall personal branding strategy & be a bit better at presenting myself. It's very easy to get bogged down in client work & neglect your own!

I'm coming across lots of great articles on the web to do with customising & I will try to add some of the best to this post as I go along.

Creating custom backgrounds for twitter, youtube, myspace

Managing a wordpress website

Essential Word Press Plug-ins

Vitamin Water & Facebook - a lesson to be learnt

This week Vitamin Water announced the winner of their facebook contest to develop a new flavour (see the techcrunch article here for all the details).

The new flavour, "connect", has a facebook inspired name & carries facebook branding on the bottle. Whilst it is interesting & unusual (at least so far) to see a physical product tied up with facebook that's not what I want to focus on in this post.

My first reaction on reading the techcrunch article was to open up facebook & search for the vitamin water page to see what was going on with the brand. (I'm more of a strong coffee kind of girl personally). I used the search button in the top right hand corner of my facebook home page & this is the first result that was returned. On first glance it looks like an official page, but it was set up by a US high school pupil.

The official page is http://www.facebook.com/vitaminwater which doesn't appear anywhere in the search results. As Vitamin Water are spending lots money to promote their facebook page by running the URL in their TV ads etc. this seems like a big oversight.